What you can ask
Bring it the situation you are actually facing, the way you would ask a veteran coach in the hallway:
- “A parent is angry about their son’s playing time and wants a meeting. How do I handle it?”
- “My captains were voted in by their friends and they aren’t leading. What now?”
- “I inherited a losing program with a toxic culture. Where do I start?”
- “My best athlete plays scared in big moments. How do I build her confidence?”
- “What team standards actually matter — and how do I get buy-in?”
- “How should I run my preseason parent meeting?”
How it works
Ask Bruce is an AI coaching assistant trained only on Bruce Brown’s Proactive Coaching library — his booklets, articles, videos, and podcasts — not the open internet. It answers in his coach-to-coach voice, and every substantive answer names and links the piece it draws from, so you can go straight to the full booklet chapter or video. If Bruce never taught it, Ask Bruce says so instead of guessing.
What membership includes
Ask Bruce is part of the Proactive Coaching membership:
- The complete digital library — every booklet, video, podcast, and article from 35 years of character-based coaching education
- Ask Bruce, with unlimited questions
- New content and member updates as they are published
Individual membership is $180/year, with a 7-day free trial. School and program memberships are available for whole coaching staffs.
— Jon Saussaman, softball coachI just started the booklet The Impact of Trust. I read page one 3 times. Not because I didn’t understand it, but because I thought it is so truthful and powerful I wanted to remember every word.
Become a member — $180/year.
Start 7 days freeAlready a member? Open Ask Bruce.