This article by Bruce E. Brown of Proactive Coaching, taken from the booklet "Turning Around Athletic Programs," argues that eliminating excuses is a common trait of successful athletic programs. It works through the most common excuses heard from coaches, administrators and parents – from "it is hard to find coaches" to "we've always done it this way" – and offers a practical response to each, showing how great coaches find a way to succeed regardless of circumstances.
Introduction
One of the common traits of successful athletic programs is that they have eliminated excuses.
To step up and change a losing culture, everyone must eliminate all excuses. The following are examples of excuses I have heard from coaches, administration and parents. I am not saying the suggestions are easy, but great coaches find a way to succeed regardless of circumstances.
Common Excuses and How to Answer Them
- "It is hard to find coaches" – If you find it difficult to attract experienced, successful coaches then administrators must be able to identify people with potential. Then they must focus on training, supporting and mentoring them through the growing process. Administrators cannot settle for people just filling the job. They must constantly be looking for potential coaches and recruit them. There is a district in California who constantly searches for great coaches, recruits them hard and then offers them transitional housing when they move.