This article by Bruce E. Brown of Proactive Coaching LLC presents the championship principle of service. It shares Swen Nater's story about 92-year-old Coach John Wooden cleaning his own hotel room and UCLA teams leaving locker rooms cleaner than they found them, illustrating that serving others builds a team. It is from the Proactive Coaching Life Lessons #2 collection.
Introduction
Championship Principle: Service
Title: The Coach of the Century
Center Piece of the Story: Be the first to serve – by serving others you are building a team
Written by: Bruce Brown
The Coach of the Century
Swen Nater played for the UCLA basketball team during its glory days. He recently shared this story with me about the greatest coach of our lifetime.