Not a Teacher. Seven State Titles.

A Proactive Coaching podcast interview with Wiley Allred, head football coach at Royal City High School in Washington — a farmer (not a teacher) leading a small farming-community school of about 400 students that turns out 70–75 football players a year and, in his 20 years, has reached the state championship game nine times and won seven — hosted by Bruce Brown as part of the "Greatest Coaches You've Never Heard Of" series. Topics covered: building on Coach Bob Nielsen's culture of high expectations and inclusion in a community that's about 80% Hispanic; a consistent coaching message ("effort and attitude are within your control"); the abnormal path — relentless recruiting of his own hallways, home visits with families (with his Spanish-speaking son), and earning trust; growing kids into commitment through small incentives like names on jerseys for summer workouts; only four head coaches at the school since 1965; turning points (the 2000 state title in his second year, and the 2013 team that was blown out by Zillah, then beat them in the playoffs); choosing captains on influence, example, and commitment; what players remember ("brotherhood"); making it work as a non-teacher coach — and a warning that being a teacher doesn't automatically make you a relationship-builder; his book list (Uncommon, Good to Great, Above the Line, The Slight Edge, Win Forever, Wooden, Training Camp, Culture Defeats Strategy, Leading with the Heart) and clinic habit; and his most important goal — helping others become their very best, with favorites earned by hard work and stories of unlikely heroes trusted in big moments.