Coaches · Video

Building Allegiances

On how coaches can build allies — because coaching is a lonely job at times, and anyone who coaches long enough will face attacks, often from parents who…

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Coaching can be a lonely job, and anyone who coaches long enough will face attacks. Bruce Brown walks coaches through the four groups where allies can be built — other coaches, administrators, parents, and players — weighing the pros and cons of each. A powerful story about athletes rallying to defend their coach shows why speaking from a position of strength matters.

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