This article by Bruce E. Brown and Rob Miller of Proactive Coaching, titled "The Difference Team Covenants Make – Building a Team in an Individual Sport," answers the question of whether a culture can really be changed. It shares a letter from high school tennis coach Ron Gorr of Air Academy in Colorado Springs describing how team covenants and the Four Cornerstones of Kadet Tennis transformed a troubled program into a state sportsmanship award winner.
Introduction
Can you really change a culture? The answer comes from the many success stories we receive like the one below. I believe that our presentations and written materials really help leaders understand the process but the most important thing is what leaders do after they have the information. As the old saying goes… nothing works if you don't. We love it when we have people in leadership positions make the investment and follow through. It is not easy, but it works… if you do.