Coaches · Video

Tale of Two Teams

Comparing two teams that do the exact same job in radically different ways — and what that means for any team culture. Topics covered: the flat tire on…

Bruce E. Brown · Proactive Coaching

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A flat tire on Camano Island gave Bruce Brown a vivid lesson in team culture: two businesses doing the same job in radically different ways. He contrasts the gas station that lost his sale without looking up against the tire shop whose service won a customer for life, then challenges coaches to build a culture so different it is noticeable and appealing.

 
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